Intent Blog

The Essentials of Team Success

The work we do on teams is based on the premise that one can account for the success of any group of people on the degree to which each individual in the group is there to make a contribution.

To understand this issue of team success we have to we have to first understand what counts as team success. One can ask this question of people: “what is it that makes a team successful?” and you will probably get a diverse set of answers that probably express some version of the triple bottom line, particularly in a business context. Whatever words we use for to describe successful teams however, the fact that they are all pointing towards is that successful teams produce a surplus. How we define the surplus might differ from team to team but still, teams are successful when they produce a surplus. The question to explore here, is how does this surplus come to exist in the first place.Successful groups

We have a little metaphor we use to explore this issue which we call the three bakers analogy: Assume there is a team of three bakers who work together in a bakery and together they bake a very impressive cake. At the end of each month each baker takes a slice of the cake home. The slice of cake that is left over once everyone has taken their slice home we would call the surplus, it is what is left once all the bakers have taken their piece.

The question is, why does this surplus exist in the first place?

Surely the surplus only exists because the total cake that was baked was bigger than what each individual baker took home. So the question to ask here is, collectively have these bakers given more than what they have taken or have they taken more than they have given? Clearly, they have given more than they have taken.

This indicates that a group succeeds based on the degree to which the individual in the group is acting for reasons that are bigger than their self interest.

This is true for any group. Military organisations succeed based on the degree to which the individual combatant commits to the cause, rather than being a conscript or a mercenary. Sport teams succeed based on the degree to which the individual player is will to forgo his own agenda for the requirements of the team. When this does not take place then one does not have a team, one has a herd of cats.

It is very important to understand the nature of this capacity that people can and do have, to be here to make a contribution. It has very little to do with what people know or how they are equipped. One could give the three bakers the most advanced baking equipment or the most sophisticated baking training, if every one of them was a malevolent bastard who was here to get as much as he could for giving as little as possible, the group would still fail.

This suggests that being here to contribute really is not so much about what people know or how they are equipped; it is an issue of intent.

The next question is, then, how does one solicit the intent to contribute. We have argued very explicitly that people do not go the extra mile for organisations, they go the extra mile for people. We therefore claim explicitly that the key attribute that distinguishes successful from unsuccessful groups is the degree to which the leadership of the groups solicits the intent to contribute among the members of the group.

Etsko Schuitema is a renowned business consultant who has authored numerous books including "Leadership: The Care and Growth Model" and "Intent: The Core of Being Human". He is the founder and leading partner of Schuitema, a business transformation consultancy operating worldwide. His business philosophy promises a progressive and sustainable approach to business that gives hope for a brighter and more harmonious future.