Pam Pretorius

Pam Pretorius



Pam had a blissful childhood, growing up in the former Transkei on a rural trading station (general dealer) near the town of Idutywa, Pam spoke Xhosa fluently from a young age. Her initial years of schooling were in the Eastern Cape at Idutywa and East London where she matriculated. Her tertiary education was at the University of Natal where she graduated with a Bachelor of Social Sciences Degree in Industrial Psychology and Sociology.

After five years in the employment placement industry and having quickly progressed into a full management role, Pam joined Unilever where she primarily in Human Resources and Communication. She spent her first two years as part of a major transformation project in a subsidiary before being seconded to a major communication project at Levers. This involved developing and delivering a strategy to prepare staff and management across the country for the transformation of South Africa to a more democratic and fair society and ultimately to enable the company to begin to reflect these changes internally.

In her final three years Pam ran the Training and Development department for the soaps manufacturing business and it was during this period (1990 – 1993) that Pam was introduced to the Care and Growth model. Over the years, Etsko Schuitema ran a number of Care & Growth workshops to develop the leadership ability on the site…

After a sojourn in the year of 1994 when Pam and her husband, Ben travelled around southern Africa in their Land rover, Pam joined an Organisational Transformation Consultancy and worked with them for a number of years, initiating, shaping and implementing transformation processes with stakeholders both within and outside client organisations in South Africa’s private and public sector. This work was extremely challenging and rewarding as it enabled her to give expression to her desire to see real change happen in all corners of South Africa.

The 1994 travels had awakened a desire for Pam and Ben find a way to combine their passion for the outdoors and camping with a way to earn a living by making a difference in rural South Africa. They launched the Ufudu Fly fishing Experiences that operated for seven years in rural Pondoland and rural Maputaland. They successfully built a name for providing an excellent fly fishing experience that was consistently sensitive to local people and the environment. Pam was responsible for handling the marketing, new business development, communications and staff development.

During this time, Pam had stayed in touch with the development of the Care and Growth Model and all its applications after being exposed to it more than a decade previously. This led to her joining Schuitema in 2007, offering the combination of her business, frontline leadership and consulting experience to her clients.

Although Pam is still a business partner, Ben has continued to offer the Ufudu a range of fly fishing products and services to their local and international clients.

Pam and Ben live on just over two acres in the leafy suburb of Kloof, near Durban in a quaint stone and thatched home with their three cats. They still run their fly fishing business from home and Pam also uses this as her office base. She continues to keep active with regular mountain biking and yoga and loves birding, reading non-fiction and hosting friends and family to delicious feasts around their big dining room table.