A purpose driven business is a business that sincerely pursues a Benevolent Intent. It is clear that a business which claims to be there to serve its market would trade very differently from a business that is there purely to enrich owners.
One of the surprising indicators I look for is how often individuals raise the issue of their personal rights when interacting with others.
I came from an extremely aggressive work environment driven by aggressive management style which inevitably caused more chaos and high staff turnover than achieving any of the goals set out by the company.
It is always a pity to see people unwilling and not motivated to grow their potential. Others, however, need to temper or re-direct their ambition.